Site audit  - a comprehensive work, aims to find the factors that prevent the Web site to rank high in search engine results. If you already have a website and are not satisfied with his position, then, first of all, it is necessary to conduct a comprehensive audit of the site. Only a comprehensive site audit, evaluation of online activity of competitors and nature of the business in which you are interested, give a complete picture of the real state of affairs, the budget required, and strategies to promote the necessary changes of your site.

Comprehensive audit includes the following steps:

• Technical testing site.
  • platform analysis, 
  • analysis of web hosting, 
  • the identification of errors in the executable code
  • the interaction with databases.
• SEO-site audit (analysis of visibility in search engines).
  • semantic analysis of the content of the site for relevant studies
  • selection of keywords and tags cloud formation;
  • check the availability and adequacy of internal links, 
  • semantic analysis of the overall structure of the site,
  • checking compliance with a site map. 
• Audit usability (ease of use).
  • analysis of website design, 
  • ergonomics testing, 
  • analysis and convenience menu navigation to sections of the site;
  • check for visible controls that encourage the visitor to the actions corresponding to the main destination site. 
• Marketing audit site.

 

In 2010, each company engaged in the promotion of sites, considered this service mandatory in the initial phase of the work with the client.